An Important Update
Why I am renaming this publication and what to expect next
You may have noticed that I have been quiet on Substack for the last couple of months, and published no new essays on This Side of Eternity.
That’s because I have been busy building a new business, a strategic leadership advisory called UNDENIABLE.
In the process, I found myself revisiting some fundamental questions about my work, my writing, and what all of it is really about. At one point, I became convinced that I needed a separate publication for these new ideas and launched a second Substack to match the new business name.
As it turns out, I made things unnecessarily complicated for myself - because there is no separation between Violetta the writer and Violetta the advisor.
No matter what I write about - grief or business, faith or leadership - I am exploring the same core themes from different angles.
The red thread of my life and writing and work wraps itself around the same narrative - the questions of purpose, identity, faith, success, and what it means to build something true in a world obsessed with performance.
So I have decided to bring everything back under one roof. The new Substack I have not even properly used has been dissolved, and this publication is getting renamed.
Going forward, it will be called UNDENIABLE by Violetta.
Nothing changes for you as a subscriber. If anything, the publication has become more fully itself. You can continue to expect essays that blend personal reflection, cultural critique, leadership insights, business thinking, and the occasional uncomfortable question that refuses to leave me alone.
As for This Side of Eternity - it remains one of my favorite phrases I have ever come up with. It captures something important about how I see the world. But for now, it is retiring as the name of the publication. Perhaps one day it will return as the title of a book.
Thank you for being here, especially those of you who joined in the early days when this was little more than an experiment and a way to process one of the most challenging chapters of my life.
I am grateful for your attention, your encouragement, and your willingness to think deeply alongside me.
More soon.
Violetta